Students Plant 50,000 Trees from their iChapter eBook and eChapter Purchases.

iChapters is proud to bring you their new Video Podcast of the Tree Drawing Contest Winners, where you can watch the top 15 beautiful, scary and funny tree pictures being reanimated and redrawn from scratch. See exactly how the artists created and brought to life each picture. The contest had 5 Drawing Categories, which each had 3 winners including: Best Overall, Most Creative, Most Realistic, Funniest and Scariest.

The January and February 2008 iChapters "Plant a Tree" Program successfully funded the planting of 50,000 trees directly from a percentage of the sales generated by the college students purchases of echapters and ebooks from the iChapters college textbook portal www.ichapters.com. The trees are being planted by iChapters' Tree Planting Non-Profit Partner PasoPacifico.org who is planting them in Nicaragua.

The "Plant a Tree" program overall, increased iChapters sales over 10% from the previous year, created positive good will within and amongst the college community of students, professors, TAs, librarians, department administrators, on-campus clubs and environmental groups, sustainable bloggers, as well as amongst parents, the environmental community, and the digital publishing industry. It is not often that a company will plant a tree for the purchase of each one of its products. The success of this educational, cause-driven social media and marketing campaign has served to directly help to reforest and protect the environment while driving profits and raising awareness. This business model exemplifies a paradigm shift in how Fortune 500 brands can directly benefiting from integrating sustainable "pay it forward" type of platforms to increase sales and establish good will amongst their customers.

For your convenience, GPR has created this Electronic Press Kit, which includes a press release, video interviews with Sarah , Executive Director of PasoPacifico.org as well as Erin Wetzel, Director of Web Strategy, Cengage / iChapters and Michael Leifer, CEO, guerilla PR. This Press Kit also contains the Tree Drawing Contest reanimation videos in multiple formats, as well as a video player containing all of them under the "More Videos" tab in addition to the list of the Tree Drawing Contest Winners, Podcasts, Screensavers, Slideshows, Stickers, the Flyers that were sent to librarians, the Facebook and non-facebook Widgets with live feed buttons of the number of trees planted, and more.

Please feel free to grab and use any content found here to post on your pages. We would also like to provide you a complementary Review Version of iChapters so that you can select, examine and check out an eChapter.

With respect,

Bo Jacobson
Guerilla PR, Inc.
415.460.6695
bo@guerillapr.com
Guerilla PR, Inc.

"In times when environmental issues are a growing concern, and people are looking for simple yet proactive ways to help make a difference, iChapters.com, a convenient online store where students can purchase print and digital textbooks, today announced a month long green campaign aimed at emphasizing conservation, supporting reforestation efforts and reducing the company's environmental impact by planting trees for every eChapter or eBook purchased through their website (www.ichapters.com) via iChapters Tree Planting Non-Profit Partner Paso Pacifico."
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*Photos are the same images as featured in the slideshow.

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Prizes: National Park Card Image, Gift Cards, and iChapters.

*The Screen Saver is a full screen version of the the above slideshow and is in .SCR format. Right-Click and Save to download the file. Unzip and Drop it into your System32 folder and then open monitor properties to use.