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Marketing Objectives:
To use DTC and DTI to raise awareness among 15-24 year old demographic for the FOX: Ryan On-Air tv show. To drive traffic to Ryanonair.com. To encourage Tune-in to the show within each airing time per market.
Process:
Realized that the guests were far more interesting than Ryan, so GPR video taped the guest appearances, transcoded them and syndicated them to the guest fan sites on the following day.
Results:
The show scored its highest ratings ever during our campaign and the website ranking on Alexa increased by over 50,000 placements. Created millions of impressions and publicized the guest appearances on the show and syndicated trailer and digital assets placement 100s of relevant websites.
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