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Marketing Objectives:
To raise awareness for Red Bull’s SuperMotoGoGo event in Las Vegas. To drive ticket sales and surpass the previous year’s attendance by 2 to 1. To provide mass alternative distribution amongst the target demographic audiences.
Process:
Designed an online interface to nail down the targets in the Southern California area of motorcycle enthusiasts and riders who would be most likely to go to Vegas for the event. Created and built a centralized micro-site with all the locations and a geographical route for Red Bull Ambassadors to use to acquire poster placement and to provide free tickets. Red Bull requested GPR do the execution for the poster placements. GPR staffed the distro in 24 hours and placed posters at over 600 locations in less than 48 hours from Taquarias to Motorcycle shops to practice tracks and more.
Results:
The SuperMotoGoGo event had 3 times the attendance as the previous year. Posters and discount tickets were placed at the exact locations where the target segment frequents.
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