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Marketing Objectives:
To create and manage a panel of high school influencers who could write weekly columns and build affinity with their peers via film, music, video games and fashion reviews. To have Nesquik be the official sponsor of these writers using a Little League sponsorship model, which would capitalize upon the already established online and print properties each writer had on a local level and turning them into national celebrities.
Results:
Blew away Nestle’s expectations and raised NesQuik value-add brand association and buzz through key-influencers. Acquired for (4) A-level writers with unique voices, who each established large followings of readers reaching millions. Since having signed on with Nestle, Coola has now become the Editor for Microsoft’s Xbox365.com and Casey, who runs Teen Fashionista.com has become a columnist in Parade for Fashion both reaching millions. Successfully raised awareness and increased sales of Nesquik.
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