Marketing Objectives:
To raise awareness about the Napster Striptease Video and turn it into a compelling online Property.
Process:
Solidified the NapsterGirl Brand and built backend Video Download Pages. Encoded and transcoded Video. Syndicated Video via DTI to Key Influencer Sites. Provided Comprehensive tracking. Built out MySpace Pages. Placed streaming video in P2P Type Locations to raise awareness. Design and launched a DTC Campaign.
Results:
Assisted in obtaining over 7 million views of the video and solidified the NapsterGirl Brand which drove enormous traffic to Napster’s website and increased the reach and interest in their product beyond just their current target demographic membership base.
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