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Marketing Objectives:
To evaluate the Mavericks Surf brand, competitive landscape, website, target consumers, market positioning, communication platforms and messaging. To provide pro-active strategic direction to assist in growing the brand and yearly surf event. To obtain syndication opportunities for the surf video content to key cable and online video portals.
Results:
Conducted and delivered key trend, consumer, market and online insights and analysis, along with a tactical roadmap, which helped to lay the foundation for the successful 2006 marketing and communication plan. Refined partnership and consumer messaging collaterals. Obtained national television, online portal, and print coverage. Provided pre-qualified strategic business opportunities and introductions to non-competitive Fortune 500 brands.
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