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Marketing Objectives:
To design and develop a fresh, cutting-edge website with ground-breaking interactive features to generate buzz and raise awareness for the independent film Chopper Movie for First Look Pictures. To research and visit the most appropriate online locations where a critical mass of males 20-29 years old, who would be interested in the film were spending time. To directly engage that target to get them to check out the site to increase traffic.
Process:
Designed and launched a cutting-edge and dynamic film site containing 10 different trailers, which were embedded into Flash and streamed and allowed the user to not only play the trailers but to zoon in and out of them and transition between them seamlessly.
Results:
Drove triple the amount of unique visitors to the website as originally benchmarked, under budget, and in less than 2 months increasing online sales by a multiple of 5.
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