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Marketing Objectives:
Using a very limited budget, as a test, GPR utilized the proprietary YouTube Blaster technology to identify Dance Dance Revolution (DDR) enthusiasts and Video Creators and directly messaged them through the YouTube system with a customized “call-to-action” communication. The GPR program was able to identify, then segment the name, title, description, ranking, links contact info, and other pertinent information of YouTube video creators. GPR then messaged this segmented database via peer level communication and outreach and raised awareness about and invited them to join the Konami DDR “MusicInEveryDirection.com” Social Network encouraging them to upload their videos to the beta site.
Results:
Through this test usage of the GPR YouTube Blaster, GPR was able to create a tipping point that exceeded Konami’s benchmark expectations. In this short 1 week test, over 1000 members registered, uploading 1000s of videos. Buzz and word of mouth were successfully ignited. GPR produced essential insight and constructive feedback regarding the sites UI and product features enabling Konami to further refine them.
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