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Marketing Objectives:
To conduct insight with the target demographic online and offline to determine how to help Current TV expand.
Process:
Determined that Current TV needed to reorganize their content. Helped to organize the Current.TV video content into an elegant and easy to use platform. Syndicated and distributed such content to relevant 3rd party Webmasters and Blog Owners. Designed, Built, Licensed and Hosted a customized backend video web-based system for Current TV under-budget and delivered in under 2 weeks. Integrated their content into this auto-selection system, broke down content by categories and key-words, tagged all content, created self-publishing shopping cart interface, which allowed Wembasters and Blog Owners to create fully functioning modules of Current.TV content on their pages in a private labeled capacity.
Results:
Current.TV became adopted by many Key-Influencer sites which increased their traffic and assisted Current.TV in leveraging their deal with Comcast, which enabled them to do the partnership with Yahoo!
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