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Marketing Objectives:
To build a very select database of early adopters and affluent influencers in order to raise awareness and buzz amongst the right initial crowd for the A-list and exclusive celebrity-laden NYC club Centro-fly.
Process:
Created an online and offline integrated campaign targeting influencers at key locations and messaging them directly. Distributed postcards and "Hello My Name Is Centro-fly" stickers at: Perry Ferrell's Coachella Event, the Detroit Music Festival, the Magic Show in Vegas, and the Winter Music Conference in Miami to target consumers who fit the criteria the Client requested.
Results:
Clients club was packed with lines going down the street and around the corner. Obtained the exact list that enabled the client to acquire top dollar for their brand-sponsored promotions.
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