.. CASE 9 [HYATT HOTELS] .. Marketing Objectives: Raise Awareness for Hyatt Hotels to position them synonomously with service. Process: guerillaPR's Sniper Marketing Division helped STAFF LOGO RAPPED HYATT VEHICLES and STREET TEAMS for the Hyattpoloza guerilla theater Bellhop Promotion. This promotion had Actors dressed as bellhops helping people across the street, holding doors, and leaving them with a piece of sweet Hyatt chocolate and postcards, all in the name of service and Hyatt. Results: The local news affiliate stations did a story on the promotion which ended up getting Hyatt enormous unanticipated exposure.

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