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CASE 7 [SNAPPLE ELEMENTS]
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Marketing Objectives: Raise awareness for Snapple's Elements Drink by promoting a live event with the White Stripes prior to their breaking, on the Pier in NYC.

Process: Used our thick Rolodex, called Connectors and conducted street team promotions within NYC.

Results: The pier was so crowded at capacity that no-one could move. Exceeded Client and Agency's expectations.