.. CASE 5 [JIM BEAM] .. Marketing Objectives: To help Jim Beam to design new products and programs in order to remain relevant to emerging target consumer markets. Process: Provided Cultural Anthropologically-based research findings of trends, behaviors, lifestyles, incentives, values and motivations for specific consumer groups and tribes. Collaborated with Marco Marsan from Marco Polo Explorers and Jim Beam on ideation to align product design with these segment touchpoints and memes. Results: Delivered an extremely well-received bound publication to Jim Beam of 25 potential new Beverage Brands, their DNA, look and feel + supportive marketing programs.