.. CASE 3 [SACRED MUSIC] .. Marketing Objectives: To use a combined online viral marketing and advertorial placement campaign to raise awareness and sell tickets offline and on-line to this Dalai Lama-endorsed Los Angeles Music Festival within a short time line. Three weeks prior to the event, the Festival had only sold 30% of the tickets to performances taking place at 85 different venues, featuring over 150 performers. guerillaPR was brought in to strategize and implement an Integrated On-line Marketing Campaign. Results: All of the events were successfully sold out in less than 1 week.

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