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CASE 2 [DENIM ART]
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Marketing Objectives: To publicize Denim Art - a star-studded live webcast / fashion show / art exhibit / DJ spin off / and auction. Conceived, produced and promoted by guerilla PR, who obtained and managed the Partnerships with C3Live, Microsoft, Yahoo! and MTV.

Results: Sold out! The police had to close off the streets. Slammed Yahoo!'s server with weekend-high numbers of visitors in the millions. Acquired the following Sponsors: Adriana Goldschmeid, DuPont Registry, Heineken, Absolut and Red Bull with proceeds going to Gen Art. Integrated celebrity DJs, MTV hosts, and much more.