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CASE 16 [TORI AMOS - "BOOK OF LYRICS"]
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Marketing Objectives: Raised fan awareness of Tori Amos' published "Book of Lyrics" by Music Sales Corp. to drive sales.

Process: Staffed and Distributed postcard of Tori Amos "Book of Lyrics" at the exits of the concert venues she performed at throughout her U.S. Tour.

Results: Sales of the book far exceeded both Client and Publisher expectations at launch within the distribution markets.