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CASE 15 [ISUZU AXIOM]
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Marketing Objectives: To raise awareness, image, buzz and excitement about the brand. To drive traffic to the Izusu website and acquire consumer data. To increase the number of leads, requested test drives and brochure downloads.

Process: Produced an integrated offline and online campaign.

Results: Drove 10 times the amount of traffic to the Izusu website. Acquired 1000s of qualified leads with their emails and photos at an avg of $3.00 per customer resulting in a $72 savings per customer below industry standards. Had 1000s of Brochure requests and downloads. Obtained online media coverage equivalent to $150,000 in media buys.