.. CASE 14 [SPINRECORDS.COM] .. Marketing Objectives: Generative awareness and build traffic of online music site to universal demographic. Process: guerillaPR's Sniper Marketing Division developed and manufactured premium items and collateral, including t-shirts, Frisbees, CD openers, CD giveaways, inflatable balls, flyers and stickers containing information about the site. Managed a fleet of 7 sport utility vehicles an a motor home fully wrapped with company logos that toured the entire US targeting with concerts, colleges, conventions and other high traffic areas. Setup college teams at 150 colleges throughout the US, which targeted both their college and all High School in and around their area a 6-month campaign. Results: Helped bring the site from relative obscurity to a site that generated 500,000 unique visitors a month in a 6-month timeframe. Created site and band exposure, which helped Soulcracker's placement on VH1's, show ÒBands on the RunÓ and The Color Red being signed to RCA and Alien Ant Farm signed to Dreamworks.

Next »