.. CASE 13 [DIET COKE] .. Marketing Objectives: Raise awareness and maximize impressions for Diet Coke's "Trigger Words" Street Campaign. Process: Got up really early, froze our arses off, and proceed to place 30,000 magnets containing Diet Coke's Trigger Words (e.g. Candodle) on metal-based objects in NY and Atlanta over a 3 day period. Also, hand-distributed the magnets to people at key intercept locations such as "Good Morning America", which got picked up on the show. Results: Obtained major exposure for Diet Coke both on the streets and on National Television.

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