..
CASE 12 [BLIND DATE - UPN - UNIVERSAL]
..
Marketing Objectives: Raise awareness for the UPN TV show ÒBlind DateÓ for Universal by distributing music compilation CDs.

Process: guerillaPR's Sniper Marketing Division staffed and distributed music CDs in the Top 10 Markets at target intercept locations where 17-25 year olds hang out: night clubs, lifestyle points and malls.

Results: Successfully distributed 10,000 CDs, and contributed to the national branding effort of the ÒBlind DateÓ show, which increased viewer-ship ratings to become one of the highest ranked shows on UPN that season.