.. CASE 11 [DIESEL - UMUSIC] .. Marketing Objectives: Raise awareness about Diesel's Umusic Promotion and Register unsigned talent (DJs, bands, solo acts). Process: guerillaPR's Sniper Marketing Division staffed and hand-distributed 200,000 Umusic postcards at unsigned musician target intercept point: music conventions (e.g. southXsouthwest, winter music conference, CMJ) and rehearsal studios. Results: Exceeded Diesel's benchmarks and expectations. Drove high levels of traffic to the Diesel US Umusic website, from which client acquired over 3,000 groups who entered in the competition.

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