.. CASE 1 [SONY WALKMAN] .. Marketing Objectives: To increase website traffic to the Sony Walkman site, and to re-attach Sony to the Walkman brand, especially the Mini-Disc Player. Result: Drove more website traffic to the Sony site than in the history of all of Sony Electronics' other sites combined. Raised awareness of Walkman Mini-Disc Player product and helped in the overall marketing effort to exponentially increase sales from the previous year.

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